Above are some fonts we considered using for our masthead.
It is important that a film has it's own font that they are associated with so they are recognisable to the audience, it also allows for synergy opportunities. .
Big Franchises such as Harry Potter and Star Wars both own their own fonts and can be recognised for them all over the world.
Below is our chosen Masthead.
As a group we believe that it fits the chosen genre and will be recognisable.
We constructed a simple thumbs up thumbs down exercise to check that our audience likes the chosen font.
100% agreed that it is appealing.
Below is a link to our poll everywhere which showed the above Masthead to be the most popular.
Masthead 4 is our chosen Masthead.
http://www.polleverywhere.com/multiple_choice_polls/MTg4ODY5NDQ5Ng
